Fujifilm has announced that it will produce black and white film rolls again after the company withdrew from this market in April 2018. Fujifilm made the decision in its own words due to the continuing demand for monochrome films under ‘millennials and the Generation Z’.
The company will introduce a new film roll in the fall, the Neopan Acros 100II, which will be available in both 35mm and 120 formats. According to the manufacturer, the Super Fine-technology ensures that the new film offers a finer grain and more sharpness than the original Neopan 100 Acros. For the new roll, Fujifilm uses ‘replacement raw materials’, because the traditional raw materials for the production of black and white film became rare in recent years.
With the Neopan Acros 100II, Fujifilm is aiming primarily at younger consumers, and especially at millennials and the Generation Z. Because Fujifilm is one of the few remaining producers of film rolls, this ‘enthusiastic target group’ found it increasingly difficult to find black and white rolls.
The Neopan Acros 100II first appears on the Japanese market in the fall and then gradually in the rest of the world.